Digital Content

Our social media strategy at Peirce College focused on earning the interest of prospective and current students, alumni, donors, and partners. In developing our content strategy, we leveraged insights from our latest primary research as well as secondary research on the higher education market, especially adult learners and students interested in online programs. The channels that drove the most engagements were Meta, LinkedIn, and TikTok.

I wrote and oversaw the design of this digital creative for the 2024-2025 campaign, which helped grow new enrollments at Peirce College. For this campaign, we leveraged insights from the previous year and our latest primary research on prospective students. Our messages addressed barriers preventing prospective students from enrolling and connected to the aspirations of our prospective students.

I wrote and designed these online guides to support lead generation and enrollment growth at Peirce College. Both guides focused on the pain points and common questions of adult learners interested in coming back to college.